Joseph Joseph
Joseph Joseph
Joseph Joseph’s tagline, Brilliantly Useful Design, tells you pretty much all you need to know. Synonymous with innovative homeware products, from chopping boards to kitchen storage and even toothbrush holders and toilet brushes, often solving problems you never knew you had!
Sustainability Information
Energy Efficiency
2/5
Local Production
2/5
Recycled Materials
2/5
Certifications
2/5
Innovation
4/5
Energy Efficiency
Joseph Joseph does not currently publish specific carbon emissions data or energy reduction targets. The company has stated a commitment to reducing the energy and resources that go into shipping products, but no quantified goals or progress reports are publicly available.
At a product level, the brand's focus on longevity and replacement parts is intended to reduce the environmental cost of repeated manufacturing — keeping products in use longer rather than replacing them outright.
Local Production
Joseph Joseph is a British company, designed and headquartered in London. The brothers' family has roots in UK glass manufacturing dating back to the 1930s, and glass worktop savers continue to be manufactured in the UK to this day.
The majority of the wider product range is manufactured overseas, primarily in the Far East. Joseph Joseph uses outsourced manufacturing to give their design team flexibility across materials and techniques, rather than being tied to a single production process.
Recycled Materials
Joseph Joseph incorporates recycled plastic into some products — for example, the inner buckets of the Split recycling bin are made from recycled plastic. However, the brand does not publish comprehensive data on the proportion of recycled content across its range.
The company has stated an ambition to reduce plastic in its packaging and make it more recyclable, and follows circular economy principles in its design approach — prioritising materials that support a long product life.
Certifications
Joseph Joseph is a member of Sedex, a platform used to assess and improve supply chain practices including labour rights, health and safety, and environmental compliance. This provides some independent oversight of their manufacturing partners.
The company publishes annual Modern Slavery Statements as required under the Modern Slavery Act 2015, and conducts supplier audits to enforce minimum standards. No specific environmental certifications such as ISO 14001 are publicly listed.
Innovation
Innovation is the clearest strength in Joseph Joseph's sustainability story. The brand's design philosophy — solving problems, reducing waste through better function, and building products to last — is inherently aligned with reducing consumption. Products like the Totem waste separation bin and IntelligentWaste range actively encourage recycling behaviour at home.
Joseph Joseph also makes replacement parts available for many products, extending their useful life and reducing the need for full replacements. The company has won 14 Red Dot design awards since 2008 and holds two Queen's Awards for Enterprise, reflecting consistent recognition for design quality.
🇬🇧 Designed in London
♲ Some products use recycled plastic
⧖ Replacement parts available to extend product life
✓ Sedex supply chain membership
※ Circular economy design principles
♻ Working to reduce and recyclise packaging
Brand History
1930s
The Joseph family's grandfather founds a glass manufacturing business in Birmingham
2003
Twin brothers Antony and Richard Joseph found Joseph Joseph with a range of glass chopping boards; first office opens in the OXO Tower, London
2008
First Red Dot design award won; brand now distributes to 32 countries including the USA
2013
IntelligentWaste range of recycling bins launched; offices open near the Tate Modern
2017
Two Queen's Awards for Enterprise received — one for International Trade, one for Innovation
2023
Brand celebrates 20 years; now sold in over 100 countries with offices in London, New York, Paris, Düsseldorf, Tokyo, Hong Kong and Shanghai
Origins
The Joseph Joseph story begins three generations before the brand itself. The brothers' grandfather founded a glass manufacturing business in Birmingham in the 1930s, which passed to their father and eventually produced toughened glass for cooker hobs and worktop savers.
When demand for the traditional glass boards declined, the brothers' father asked Richard and Antony — both trained in design — to help reinvent the range. Given £10,000 worth of stock, they redesigned the chopping boards with bold colours and contemporary styling. The response was strong enough that in 2003 they struck out on their own, founding Joseph Joseph.
Brand Identity
Joseph Joseph's identity is built around a single principle: identifying everyday problems and solving them through better design. Antony studied product design at Central St Martins and Richard studied industrial design and technology at Loughborough before completing a master's at Cambridge — a combination of design and commercial thinking that shaped how the business grew.
The brand's tagline, Brilliantly Useful Design, captures the approach well. Products are not designed around aesthetics first — function leads, and the distinctive use of colour is an expression of the brand's character rather than its primary design strategy.
Products & Innovation
From the Chop2Pot folding chopping board to the Nest preparation bowls, Elevate hygienic utensils, and Totem recycling bins, Joseph Joseph has built a reputation for spotting friction in everyday tasks and removing it. The company has won 14 Red Dot design awards since 2008, including two Best of the Best accolades, and seven IHA Global Innovation Awards.
Manufacturing is largely outsourced, giving the London design team freedom to work across any material or process. Glass worktop savers — where the brand started — remain the one category produced in the UK to this day.
Today
Joseph Joseph now operates in over 100 countries with offices in London, New York, Paris, Düsseldorf, Tokyo, Hong Kong and Shanghai. Around 80% of revenue comes from international markets, and the product range covers kitchen tools, food preparation, storage, laundry, waste management, and bathroom.
The company continues to sponsor emerging design talent through the New Designers graduate exhibition, offering a paid placement at their London studio to the winner of the annual Brilliantly Useful Design Award.
Ranges
Joseph Joseph chopping boards: where it all started. From the iconic Chop2Pot folding boards to colour-coded sets designed for food hygiene, there's a board for every task and every kitchen.
Sharp, well-balanced, and designed to store neatly. Joseph Joseph knives and scissors bring the same problem-solving approach to cutting as the rest of the range. Functional, considered, and built to last.
The heart of the Joseph Joseph range. Gadgets and utensils designed to solve the small frustrations of everyday cooking. From the Elevate series that keeps utensil heads off the worktop to scales, timers, and tools that genuinely earn their drawer space.
Joseph Joseph's approach to bathroom organisation, the same bold colours, clever storage solutions, and attention to function that made the kitchen range iconic, brought to your sink and shower.
Cleaning tools that are easier to use, easier to store, and easier to keep hygienic. Joseph Joseph applies the same design thinking to brushes, cloths, and organisers as it does to everything else.
Smart storage for kitchens, fridges, and cupboards. Joseph Joseph's storage solutions are designed to make the most of every inch. Tidy, stackable, and genuinely useful.
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