At the The Art of Living we respect the privacy of our customers and visitors to our websites. This policy is concerned with how we collect personal data, what we do with it and what controls you have.
When we say ‘personal data’ we mean identifiable information about you, like your name, email, address, telephone number, payment information, support queries, community comments and so on. If you can’t be identified (for example, when personal data has been aggregated and anonymised) then this notice doesn’t apply.
We take our duty to process your personal data very seriously. This policy explains how we collect, manage, use and protect your personal data. We may change this document from time to time to reflect the latest view of what we do with your information. Please check back frequently; you will be able to see if changes have been made by the date it was last updated.
Last updated: 24 May 2018
- Who are ‘we’: We have clarified who we are and where we are based.
- Principles: We would like to highlight the key principles that guide our approach to data protection – namely: Transparency, Responsibility and Security. These form the foundations of our attitude and policies surrounding your personal data.
- Your Data: We are providing more information about the ways we collect personal data about you, who we collect that data from, and how we intend to use it.
- Sharing: We would like to clarify our position about who we share your personal data with.
- Security: We’ve restated our commitment to protecting your personal data using appropriate technical and organisational measures.
- Retention: We state why and how long we retain your information.
- Your Rights: We’ve set out in more detail all rights individuals have in relation to their personal data.
- How to contact us: We have clarified how you can contact us to exercise those rights.
1. Who are ‘we’?
When we refer to ‘we’ (or ‘our’ or ‘us’), that means Art of Living Reigate Limited and all its wholly owned subsidiaries. Our headquarters are in Reigate and we have branches in Banstead, Cobham and Reigate. Address details for all Art of Living offices are available on our Contact us page.
We are a leading retailer of high quality cookware products since 1972. Much more than 'just' a cookshop, we offer expert staff, cooking classes & courses and exceptional customer service. We are also a prominent internet retailer of many of the leading brands in cookware.
2. Our principles of data protection
Our approach to data protection is built around 3 principles that are at the heart of everything we do relating to personal data.
Transparency: We take a human approach to how we process your personal data by being open, honest and transparent.
Responsibility: Personal data belongs to you and we have sincere a commitment to be accountable for processing and protecting this data in a way which those concerned would feel is reasonable and fair. This extends to ensuring that we enable you to have power and control over your own personal data.
Security: We recognize the trust placed in us by you in entrusting us with your data and strive to take all measures needed to protect this data.
3. Your data
Under the new data protection law starting in May 2018 we have a number of lawful reasons that we can use (or 'process') your personal information. One of the lawful reasons is called 'legitimate interests'.
Broadly speaking ‘Legitimate Interests’ means that we can process your personal information if:
- We have a genuine and legitimate reason and we are not harming any of your rights and interests
- For our legitimate interest in ensuring that content and features on the website is presented in the most effective manner for you and your computer;
- For our legitimate interest in providing you with information, products or services as requested by you;
- Carrying out contractual obligations owed to you;
- For our legitimate interest in record keeping;
- For our legitimate interest in accounting, auditing and other internal functions such as technical error and service issues.
We (or an authorised representative acting as our agent) may also use your data to contact you by post, email or telephone from time to time to tell you about goods and services of Art of Living (Reigate) Ltd. which we consider may be of interest to you. If you do not want us to contact you in this way you can "opt out" by emailing us at any time at firstname.lastname@example.org or using the ‘unsubscribe’ option in the correspondence you have received. You may also contact us by post, or telephone using the details on our Contact Us page.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
How we collect your data
When you visit our websites or use our services, we collect personal data. The ways we collect it can be broadly categorised into the following:
Personal data you provide to us directly :
When you visit or use some parts of our websites and/or services we might ask you to provide personal data to us. For example, we ask for your contact information when you purchase a product, sign up for email offers, join us on social media, take part in courses and events, contact us with questions or request support. If you don’t want to provide us with personal data, you don’t have to, but it might mean you can’t use some parts of our websites or services.
Information we collect automatically and store as non-personal data
We collect some information automatically when you visit our websites like your IP address and device type. We also collect information when you navigate through our websites and services, including what pages you looked at and what links you clicked on. This information is useful for us as it helps us get a better understanding of how customers us our websites and services so that we can continue to refine and evolve the content and products that we offer. Some of this information is collected using cookies and similar tracking technologies. NONE of this information is recorded in your personal data, it is recorded anonymously to view trends and patterns across our users.
Information we get from third parties:
We do not acquire personal data from 3rd parties and we have no plans to do so in the future.
How we use your data
Where we collect personal data, we’ll only process it:
- to fulfil a contract with you, or
- where we have genuine & legitimate interest in processing the personal data and we are not infringing your rights or behaving in a manner you would not reasonably expect, or
- in accordance with a legal obligation, or
- where we have your consent.
If we don’t collect your personal data, we may be unable to provide you with all our services, and some functions and features on our websites may not be available to you.
First and foremost, we use your personal data to operate our websites and provide you with any services you’ve requested, and to manage our relationship with you. We also use your personal data for other purposes, which may include the following:
To communicate with you.
This may include:
- operational communications, like changes to our websites and services, or assistance with using our websites and services
- marketing communications regarding products we believe you would have a genuine legitimate interest in.
- asking you for feedback or to take part in any research we are conducting (which we may engage a third party to assist with).
To support you:
This may include assisting with the resolution of product support issues or other issues relating to the websites or services, whether by email or otherwise.
To enhance our websites and services and develop new ones:
For example, by tracking and monitoring customers’ use of our websites and services we can keep improving, or by carrying out technical analysis of our website and services so that we can optimise your user experience and provide you with more efficient tools.
To market to you:
In addition to sending you marketing communications, we may also use your personal data to display targeted advertising to you online – through our own websites and services.
To analyse, aggregate and report:
We may use the personal data we collect about you and other users of our websites and services to produce aggregated and anonymised analytics and reports.
4. How we share your data
There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:
- third party service providers and partners who assist and enable us to use the personal data to, for example, support delivery of or provide functionality on the website or services, or to market or promote OUR goods and services to you
- regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws or regulations, or to exercise, establish or defend our legal rights.
- other people where we have your consent.
Security is a priority for us when it comes to your personal data. We’re committed to protecting your personal data and have appropriate technical and organisational measures in place to make sure that happens. For more information about security, check out Art of Living (Reigate) Ltd’s security pages.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
When you purchase products or services through our site, the information you have given to us is passed to our payment processing partner to process according to our instructions. We do keep a record of this. However, we do not see or store your card details - these are only ever held by our third-party payment provider.
The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with a service you’ve requested or to comply with applicable legal, tax or accounting requirements).
We’ll retain your personal data for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it, in accordance with our data retention policies and practices. If you request that we have no further contact with you, we will keep some basic information in order to avoid sending you unwanted materials in the future and to ensure that we don’t accidentally duplicate information.
7. Your rights
A new data protection law, starting in May 2018, gives everyone a number of very important rights. These are:
- transparency over how we use your personal information (right to be informed).
- request a copy of the information we hold about you, which will be provided to you within one month (right of access).
- update or amend the information we hold about you if it is wrong (right of rectification).
- ask us to stop using your information (right to restrict processing).
- ask us to remove your personal information from our records (right to be 'forgotten').
- object to the processing of your information for marketing purposes (right to object).
- obtain and reuse your personal data for your own purposes (right to data portability).
- not be subject to a decision when it is based on automated processing (automated decision making and profiling).
If you would like to know more about your rights under the data protection law see the Information Commissioners Office website.
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal data at any time by contacting us at email@example.com. We will review and investigate your query, and try to get back to you within a reasonable time frame. You can also complain to your local data protection authority. They will be able to advise you how to submit a complaint.
8. How to contact us
We’re always keen to hear from you. If you’re curious about what personal data we hold about you or you have a question or feedback for us on this notice, our websites or services, please get in touch.
If you would like to stop receiving our newsletter and marketing emails, you can email us or click on the 'unsubscribe' option in one of the emails.
As a company, we prefer to communicate with you by email – this ensures that you’re put in contact with the right person, in the right location, and promptly in accordance with any regulatory time frames. Alternatively you can call us on 01737 222996.
Our email is firstname.lastname@example.org.