Jura aim to create products that raise the bar in terms of coffee quality, choice of beverages, ease of use and design. Products that people will enjoy using for many years. Products that are sustainable. They don’t believe in a throwaway mentality, focusing exclusively on automatic speciality coffee machines and coffee pleasure – freshly ground, not capsuled.
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Long-lasting products are the key to sustainability
Jura and Sustainability
From the very beginning of the process, durability plays a key role in the development of a new product. Before going into production, all components undergo intensive endurance testing in which we test, under realistic conditions, how they will behave throughout the lifetime of the product. At the JURA Campus, our technology,
innovation and quality centre, we have 102 fully automated testing stations.
Read more about below how Jura is working on their environmental impact.
From the very beginning of the process, durability plays a key role in the development of a new product. Before going into production, all components undergo intensive endurance testing in which we test, under realistic conditions, how they will behave throughout the lifetime of the product. At the JURA Campus, our technology, innovation and quality centre, we have 102 fully automated testing stations.
We maximise the life cycle of a product through a combination of high-quality materials, precision manufacturing and attention to detail. To ensure that every product meets our high quality standards, we regularly carry out stringent quality and endurance tests on appliance from series production.
Durable products have a look and feel that outlasts short-lived trends. With clean lines and no frills, we aim for timeless design that still looks fresh and unused after many years.
The right care protects the components and extends the product's service life. Without deposits such as limescale building up, our products also retain their high energy efficiency. All our coffee machines have built-in maintenance programmes that allow the user to look after them at the touch of a button. We also offer a range of JURA maintenance products that are specifically formulated for these programmes and the materials used in our machines.
A study carried out in 2021 by Dutch consumer organisation Consumentenbond found that JURA coffee machines last 50% longer than average.
The responsible use of valuable resources is a mindset and an important aspect of our brand values. We've refined this approach over the decades and it is our legacy to the future.
The shortage of materials during the Second World War presented considerable challenges for our design department. It had to design products that could be manufactured with the limited range of materials available and components that could be reused. This approach has become an indispensable part of our brand values.
JURA has always believed in repairing things rather than throwing them away. Our products are designed such that they can be dismantled, worn or faulty parts can be replaced and the machines can be reassembled, even after many years. Wherever possible, components are reconditioned and reused.
With a worldwide network of service factories, Hospitality Centers, 24/7 service stations and authorised service centres, we offer efficient service and local availability in all markets in which JURA is represented.
New products are backwards-compatible, ensuring that older product generations can benefit from new developments and quality enhancements. This approach also means that we can provide spare parts and repair services for many years.
Every JURA coffee machine comes with a recycling pass with a detailed list of all the materials it contains. Once it reaches the end of its life cycle, it can be professionally dismantled. The materials can then be sorted and recycled to produce new raw materials.
When we develop a new product, it's important to us to ensure that the components are service-friendly so that worn parts can be replaced and intact ones can be reused. This is an approach we have followed ever since the beginning.
Then: In 1955, JURA presented continental Europe's first steam iron. It became an iconic item, making the brand name synonymous with high-quality products. It also represented a long-term investment for the consumer, because it was designed in such a way that it could be dismantled, professionally descaled and reconditioned. It wasn't unusual for a JURA iron to remain in use for decades.
Today: The grinder is the perfect example of the way components from our coffee machines can be given a new life. Over time, the grinding parts will inevitably start to show signs of wear. At our Swiss service factory, the entire grinder is removed and sent to the reconditioning department. Here it is disassembled and thoroughly cleaned while worn parts are replaced. Now as good as new, the grinder is made available to the service team.
Our coffee machines are designed to be used with fresh beans, which are freshly ground every time you make a cup of coffee.
This principle sums up what we stand for: making the most efficient use of raw materials while avoiding unnecessary waste. The coffee grounds that remain after brewing a cup of coffee can be used to improve the soil in your garden or, alternatively, can be composted along with organic waste. The coffee grounds from our endurance testing lab are sent to a local farm where they are composted and used as fertiliser on the fields.
For decades, energy efficiency has been an important consideration for us when developing new products. Back in 1994, for example, we equipped the IMPRESSA 500 with an automatic switch-on and switch-off function to prevent unnecessary power consumption.
This was followed by technologies such as Energy Save Mode (E.S.M.©) in 2004, the Zero-Energy Switch (2007) and energy-saving thermoblocks with optimised efficiency that heat up more quickly thanks to their reduced mass. Our products comply with DIN standard 18873-2.
Whenever we design a new product or improve an existing one, the optimisation of energy efficiency always plays a key role.
Our automatic coffee machines allow the customer to choose from the huge range of coffee available. Whether it's an organic fair-trade speciality from a local roaster, the best supermarket deal or a rare find from the gourmet food store, our coffee machines bring out the maximum flavour in every coffee. Coffee lovers can choose from an almost unlimited variety of coffee, regardless of where they buy it.
Jura is a Swiss company renowned for its high-quality coffee machines. The history of Jura dates back to 1931 when it was founded as a family-owned business in Switzerland. Initially, Jura focused on manufacturing household appliances. However, in the 1980s, the company shifted its focus to coffee machines.
Jura gained recognition for its innovative technology and commitment to producing espresso machines of exceptional quality. They introduced the first fully automatic coffee machine for household use in 1986, revolutionizing the way people brewed coffee at home.
Over the years, Jura continued to refine its coffee machine designs, incorporating advanced features such as built-in grinders, programmable settings, and milk frothing systems. These advancements helped solidify Jura's reputation as a leader in the coffee machine industry.
Today, Jura's product line includes a wide range of automatic coffee machines catering to various preferences and needs, from compact models for home use to commercial-grade machines for businesses. The company remains dedicated to delivering superior coffee experiences through innovative technology and Swiss precision engineering.
