The Samuel Groves Story

In the realm of culinary mastery, the right tools can make all the difference. When it comes to choosing cookware for your kitchen, Samuel Groves stands out as a beacon of quality and heritage.

Who is Samuel Groves?

Samuel Groves, a leading British cook & bakeware manufacturer

Global interest in British design and manufacturing has never been higher and Samuel Groves is building on this golden opportunity by continuing to invest in manufacturing equipment to produce the very best cook and bakeware at their manufacturing site in Birmingham.

Every range produced at their factory is, we believe, amongst the best you can buy, whether that’s the robust Tri-Ply Stainless Steel, the Bakware Range or the beautiful copper induction range.


Few suppliers of hospitality products go back as far as Samuel Groves. This venerable Birmingham-based manufacturer of kitchen equipment started in 1817, initially making brass candlesticks. By the 1870's, production had expanded to electroplated teapots and trays and it started to become a significant exporter in the 1910's.

The company was started by Samuel Groves Sr. and was subsequently taken over by Samuel groves Jr. in 1866.

Henry Groves 1862-1936, was the third and last generation in the family firm and was listed in the 1881 census as having the occupation of Metal Spinner, a process still used at today.

In 1917 Samuel Groves was registered as a Limited company. Moving to Musgrave Street, Hockley in 1921.


The introduction of Mermaid

This helped reinforce the foundations of the modern business, which gained a major boost from the introduction of the Mermaid brand at the beginning of the 1950s, Molly the Mermaid had first appeared in the 1920’s. The MD of the time saw a statue of a little mermaid in an antique shop and brought her back to Birmingham where she took up residence in the foyer of the factory. Her likeness has since proved an enduring logo.

Expansion of manufacturing capabilities

The move into larger premises in Norton Street, Birmingham in 1965 enabled the company to expand its interests in cookware, bakeware, hollowware and utensils.

Manufacturing operations were reinforced with the acquisition of the assets of G.W.Pearce & Co in 1995, which led to Samuel Groves becoming the original manufacturer of Agaluxe accessories for Aga Rayburn ovens and in 2002 with the acquisition of Buncher & Haseler, best known for its Longlife brand.

A new chapter

The purchase of Samuel Groves by U Group Ltd. in 2014 was the beginning of a new chapter. Under the leadership of Lee McDonagh, who demands nothing but the best, the company continues to develop new products and utilise new materials, all of which are being manufactured at the U Group premises in Yardley Birmingham.

Samuel Groves encompasses all aspects of manufacturing including Metal Cutting, Presswork, Metal Spinning, Welding, Fabrication and Injection Moulding. In addition, they are able to design and manufacture their own tooling in house.

2017 also saw U Group Ltd. purchase Utensa, to increase in bakeware manufacturing capacity.


Samuel Groves' expertise in design, manufacturing and production can be utilised to develop bespoke cookware and bakeware using a variety of materials including aluminium, copper, stainless steel, mild steel and a range of plastics as well as numerous bonded materials.

Made for the 21st century

Even though the market and indeed cooking practices have evolved over the years, Samuel Groves quality and processes have improved. They remain traditional manufacturers and every product, they are proud to say, is still hand-finished.

They have been a manufacturer in Birmingham for over 200 years, and some of the skills that are used in the factory today will have been used all throughout those 200 years.