I was going to start this week's email with the words "have I got a treat for you". But then I started to wonder? And then I wondered a bit more, and I came to the conclusion, it's quite possible, that this might not be a treat for you. You may not drink wine, you may not want, or feel able to spend £30, £40 or £50 on a pair of wine glasses (that will dramatically change your life!) or you may even be sick of hearing me bang on about Riedel wine glasses. So, for you to hear me enthusing about a new range that we've just received, may all be too much, and I imagine you reaching for the "unsubscribe button", which incidentally is at the bottom of this email. That isn’t to encourage you to unsubscribe, it's just to show we’re law abiding and responsible and that we have such a button.
But, and the truth always comes after the word "But" as Susan my old therapist used to say, I'm going to risk you hitting that button, and am going to enthral you, (or bore you) with my opinion on Riedel's new Veloce range.
In a word, its "GORGEOUS". Indeed, why stop the superlative at that? It's "desirable, dishy, hot, luscious, nubile, pulchritudinous (yes I didn’t know what this meant either), seductive, and very, very sexy".
In my opinion, this range, which is based on Riedel's Extreme design*, is the most beautiful shape that they’ve brought out since their introduction of Veritas, which like Veloce, is a developmental design based on an existing Riedel range (in the case of Veritas it is based on the Vinum range).
And neither Veritas nor Veloce are really done justice in anything but the flesh, so if you've looked at the photos and are wondering a bit what I'm going on about, then, if you can, do come into one of the shops to take a closer look. Gaze spellbound at the shapes, feel the exquisitely fine stems, imagine the aroma of your favourite Bordeaux delivered in a manner that only Riedel can…is this heaven on earth? Yes it is!
If you're too far away to do this, then you’ve two choices to make. Either order from us, knowing that returns are easy and free, or you could go into your local John Lewis and see them there. If you find yourself tempted to buy them there and then, I'll forgive you because, believe me, they are utterly captivating, and I would entirely understand you not wanting to be without them a moment longer!
There are 9 stemmed glasses in the range, plus a nondescript water tumbler. We've been getting this new range in, in dribs and drabs for about a month or six weeks now, but the all important best seller, Cabernet/Merlot/Bordeaux glass was about the last to arrive, so I've been holding off telling you about them until we had a complete delivery.
Now they are all here! If I can't control myself, and I don’t have any great intent on doing so, I shall be buying the “Bordeaux” and “Sauvignon Blanc” glasses for us at home and doubtless Jeanne will persuade me to add the oaked “Chardonnay” to those as well!
But I'll leave this until after the weekend to give you a chance to buy what you want first, magnanimous fellow that I am.
My offer to you, is that for the next week** you can buy these glasses at 20% off their slightly eye watering RRP of £55 per pair, which brings them down to a mere £44 a pair. Use code VELOCE20 when checking out.
And if that isn't good enough and you're feeling flush, you may buy 4 pairs for £159, which is about £39.75 a pair! Let me repeat that. It's just £39.75 for wine drinking heaven... I exaggerate not! Simply add 4 pairs (either the same varietal, or mix and match) and the discount will magically appear.
And Steve (Riedel UK MD) if you’re reading this, please note, I made no mention of Winewings whatsoever!
Ok, that’s it for this week, and incidentally I've not forgotten my promise of telling you about some of my observations on Simon Sineks exciting book "The Infinite Game", but I keep running out of time to collect my thoughts enough to do the job justice. But get around to it I will, in the fullnesss of time!
I hope you have a pleasant and peaceful weekend.
Andrew Bluett-Duncan Director
* Extreme and its predecessor Vinum Extreme were originally designed for the higher alcohol wines from hotter climes than France and the rest of Europe
** Longer than usual, to give you a chance to get into one of the shops to see these paragons of the wine drinking world
Next weekend marks Her Majesty the Queen's Platinum Jubilee celebrations, which will see an extra long Bank Holiday Weekend. Due to this our shops will be open "Sunday Hours" on Thursday and Friday.
Thursday June 2nd - 10.00am - 4.00pm
Friday June 3rd - 10.00am - 4.00pm
Saturday June 4th - 9.00am - 5.30pm